fbpx
Skip to main content
Join Our Loyalty Program
Login to Your Account

The More You Enjoy, The More You Earn

The Gulf Coast Connoisseur Club is the Suncoast’s premier lifestyle rewards program, designed for those who appreciate exceptional dining and world-class wines. Established in 1998, the program includes Michael’s On East and Michael’s Wine Cellar, with more than 14,000 members rewarded for their loyalty.

Members earn points with every visit and enjoy exclusive benefits, including special event invitations, birthday and anniversary bonuses, and more.

Participating Locations

Michael's On East

Michael’s On East, founded in 1987, is a celebrated fine dining destination known for award-winning cuisine, exceptional service, and a classic supper club atmosphere. Recognized nationally, it was inducted into the Fine Dining Hall of Fame and continues to earn top honors, including the AAA Four-Diamond Award and OpenTable’s Top 100 Romantic Restaurants in America.

Michael's Wine Cellar

Michael’s Wine Cellar hosts more than 1,000 international estate and domaine-bottled wines with specialized selections from France, South Africa, Italy, Spain, California, Oregon, Chile, Argentina, Australia and New Zealand. Among the hundreds of wines from all major wine regions around the world, of note are 200 estate and domaine-bottled wines under $25 as well as collectable vintages and rare Bordeaux wines.

MEMBERSHIP REWARDS

Earning & Redeeming

Earn one point for every dollar spent at Michael’s On East and Michael’s Wine Cellar. Points may be redeemed for up to $50 off per visit—simply request redemption at the time of purchase.

  • Rewards are valid at Michael’s On East and Michael’s Wine Cellar.
  • Exclusions include Events & Catering, Michael’s At Home, and Selby Gardens locations.
  • Transactions must meet a $10 minimum (excluding tax and gratuity). Points remain active with an open account and are awarded only to the member paying the check. Gift cards and certificates are not eligible for point accrual.
  • Members must be 18 years or older. Points hold no cash value and program terms are subject to change.

For more information, please email us This email address is being protected from spambots. You need JavaScript enabled to view it. or call us 941-366-0007, ext. 252