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The Gulf Coast Connoisseur Club is the Suncoast’s favorite lifestyle rewards program, with opportunities to reap rewards on outstanding international wines and incredible dining experiences. This rewards program was founded in 1998 and currently includes Michael’s On East and Michael’s Wine Cellar.

Currently, more than 14,000 members are “rewarded for their good taste” through the loyalty program in which members earn and accumulate points as they frequent each location. Points are redeemed as rewards for credit towards future purchases.

Members also receive additional benefits, including exclusive special event invites, birthday and anniversary bonuses, and more!

Membership Rewards

Earning Rewards is Easy! 

Members earn 1 point for every dollar spent on purchases at Michael's On East and Michael's Wine Cellar (excluding tax, gratuity, gift cards and other discounts).

Once you reach reward thresholds, you are able to cash-in your points for money off your bill.


Redeeming a reward is easy! Just let your server or sales associate know you would like to redeem points and a maximum of $50 (500 points) will be taken off your bill.

Fine Print

Michael’s On East & Michael’s Wine Cellar - Maximum reward $50 per visit.

Michael's at Home - Rewards not accepted.

The Selby House Cafe is excluded from the Loyalty program.

Participating Locations

Founded on April 27, 1987, the celebrated Michael’s On East restaurant takes fine dining to another level, offering award-winning cuisine and outstanding service, in an exceptional 1940s supper club atmosphere. Michael’s On East is one of only a handful of restaurants in the nation to be inducted into the Nation’s Restaurant News Fine Dining Hall of Fame, considered the Oscars of the restaurant industry, and received their 32nd consecutive AAA Four-Diamond Award in 2022. U.S. Airways Magazine also selected Michael’s On East as an "East Coast Icon", in good company with the ‘21 Club' in New York City.

Michael’s Wine Cellar hosts more than 1,000 international estate and domaine-bottled wines with specialized selections from France, South Africa, Italy, Spain, California, Oregon, Chile, Argentina, Australia and New Zealand. Amongst the hundreds of wines from all major wine regions around the world, of note are 200 estate and domaine-bottled wines under $20 as well as collectable vintages and rare Bordeaux wines.


Individual transactions must be at least $10, excluding tax and tip. Points do not expire as long as the account is in active status. Only the member paying the check may be credited with points. 

No points may be given on the value of Costco gift cards, paper gift certificates, Connoisseur Club gift cards or Michael’s On East gift cards. Points will ONLY be given on the balance of the bill (before tax and gratuity).

*Note: You must be at least 18 years of age in order to participate. Points have no cash value. By completing the membership application, you agree to be bound by the terms and provisions of the Gulf Coast Connoisseur Card program, all of which terms and provisions are subject to change.


For more information, please email us This email address is being protected from spambots. You need JavaScript enabled to view it.
or call us 941-366-0007, ext. 252