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 NEW & IMPROVED LOYALTY!

The Gulf Coast Connoisseur Club is the Suncoast’s favorite lifestyle rewards program, with opportunities to reap rewards on outstanding international wines and incredible dining experiences. This rewards program was founded in 1998 and currently includes Michael’s On East, Michael’s Wine Cellar and Michael’s Events & Catering.

Currently, more than 12,000 members are “rewarded for their good taste” through the loyalty program in which members earn and accumulate points as they frequent each location. Points are redeemed as rewards for credit towards future purchases.

Members also receive additional benefits, including exclusive special event invites, birthday and anniversary bonuses, and more!

Membership Rewards

Earning Rewards is Easy! 

Members earn 1 point for every dollar spent on purchases (excluding tax, gratuity, gift cards and other discounts). Hosting an event with us? You can also receive points for catering - Earn 1 point for every $5 on food & beverage.

Once you reach reward thresholds, you are able to cash-in your points for money off your bill.

Rewards*

250 points = $25

500 points = $50

750 points = $75

1000 points = $100

Fine Print

Michael’s On East - Maximum reward $100 per visit.

Michael’s Wine Cellar - Maximum reward $50 per visit.

Michael’s On East Catering – Earn 1 point for every $5 spent on food & beverage*

Michael's at Home pickup & delivery orders are excluded from the GCCC program.

The Selby House Cafe is excluded from the GCCC program.

Participating Locations

Sarasota’s premier caterer, the Michael’s On East team has been creating memorable culinary experiences for nearly 30 years, from candlelit dinners for two to dazzling receptions for hundreds held at any venue. Your wedding guests will be impressed by the fine cuisine and unsurpassed service offered in Sarasota’s only AAA Four Diamond Award restaurant, candlelight wine cellar and timeless ballroom with its adjacent glass-covered atrium on- premise in Midtown Plaza.

Michael’s Wine Cellar hosts more than 1,000 international estate and domaine-bottled wines with specialized selections from France, South Africa, Italy, Spain, California, Oregon, Chile, Argentina, Australia and New Zealand. Amongst the hundreds of wines from all major wine regions around the world, of note are 200 estate and domaine-bottled wines under $20 as well as collectable vintages and rare Bordeaux wines.

Sarasota’s premier caterer, the Michael’s On East team has been creating memorable culinary experiences for nearly 30 years, from candlelit dinners for two to dazzling receptions for hundreds held at any venue. Your wedding guests will be impressed by the fine cuisine and unsurpassed service offered in Sarasota’s only AAA Four Diamond Award restaurant, candlelight wine cellar and timeless ballroom with its adjacent glass-covered atrium on- premise in Midtown Plaza.

FAQs

HOW DO I JOIN?

When visiting our Wine Cellar or dining at Michael's on East, a staff member will be more than happy to get you signed up! Otherwise, head over to our signup page here!

When can I redeem my points?

Every time you reach 250 points, we automatically place a $25 Reward on your account to use for your next purchase or visit!

Why did my point balance go down?

When you’ve reached 250 points, it is automatically transferred into a reward!

$25 = 250 points
$50 = 500 points
$75 = 750 points
$100 - 1000 points
DO MY POINTS/REWARDS EXPIRE?

Your rewards or points do not expire as long as your account remains active.  You can use up to $100 in the restaurant or up to $50 in the wine cellar.

DO I GET POINTS WHEN I USE A GIFT CARD?

Connoisseur Club points will not be awarded on the value of Connoisseur Club gift cards, Michael's On East/Michael’s Wine Cellar gift cards, complimentary gift certificates, and Costco gift cards.  Points are only awarded on the balance of purchases before tax and gratuity and after any award redemptions.

WHY DO YOU NEED MY BIRTHDAY AND ANNIVERSARY DATES?

We will send you an email, wishing you the best on your special day and give you 100 bonus points for coming in and celebrating with us!

HOW WILL I KNOW HOW MANY OF MY POINTS HAVE BEEN REDEEMED?

Email alerts help to keep track of your redeemed points and purchases

ARE THERE ANY MEMBERSHIP FEES?

Nope! There are no membership fees and no sign-up fees!

WHAT HAPPENS IF I GIVE A PHONE NUMBER THAT DOESN’T MATCH MY ACCOUNT?

No need to worry, if the system can’t find you, you will get a text to complete your profile.  After entering your name and email, the new system will connect the number to your existing account by matching the email address.

Restrictions

Individual transactions must be at least $10, excluding tax and tip. Points do not expire as long as the account is in active status. Only the member paying the check may be credited with points. No credit/refund may be given for any unused portion of a reward level. For example, if a member wishes to use a $25 reward towards a $20 transaction, no further credit will be issued to the member for the unused portion of the reward.

No points may be given on the value of Costco gift cards, paper gift certificates, Connoisseur Club gift cards or Michael’s On East gift cards. Points will ONLY be given on the balance of the bill (before tax and gratuity).

Michael’s On East - Maximum reward $100 per visit.

Michael’s Wine Cellar - Maximum reward $50 per visit.

Michael’s On East Catering – Earn 1 point for every $5 spent on food & beverage*

The Selby House Cafe is excluded from the GCCC program.

Michael's at Home pickup & delivery orders are excluded from the GCCC program.

*To qualify for points on catered functions or private party functions held in the restaurant dining rooms, you must be an active Connoisseur Club member prior to booking the party or event. Any private function held in the restaurant with a party of 12 or more persons is considered a catered event. Reward points are NOT valid towards deposits or towards payment in full for catering or private party events. Note: You must be at least 18 years of age in order to participate. Points have no cash value. By completing the membership application, you agree to be bound by the terms and provisions of the Gulf Coast Connoisseur Card program, all of which terms and provisions are subject to change.

1283 S. Tamiami Trail
Sarasota, FL 34239
1212 East Ave. S.
Sarasota, FL 34239
1259 S. Tamiami Trail
Sarasota, FL 34239