The Gulf Coast Connoisseur Club is the Suncoast’s favorite lifestyle rewards program, with opportunities to reap rewards on outstanding international wines and incredible dining experiences. This rewards program was founded in 1998 and currently includes Michael’s On East, Michael’s Wine Cellar and Michael’s Events & Catering.

Currently, more than 12,000 members are “rewarded for their good taste” through the loyalty program in which members earn and accumulate points as they frequent each location. Points are redeemed as rewards for credit towards future purchases.

Members also receive additional benefits, including exclusive special event invites, birthday and anniversary bonuses, and more!

Membership Rewards

Earning Rewards is Easy! 

Members earn 1 point for every dollar spent on purchases (excluding tax, gratuity, gift cards and other discounts). Hosting an event with us? You can also receive points for catering - Earn 1 point for every $5 on food & beverage.

Once you reach reward thresholds, you are able to cash-in your points for money off your bill.


250 points = $25

500 points = $50

750 points = $75

1000 points = $100

Fine Print

Michael’s On East - Maximum reward $100 per visit.

Michael’s Wine Cellar - Maximum reward $50 per visit.

Michael’s On East Catering – Earn 1 point for every $5 spent on food & beverage*

Michael's at Home pickup & delivery orders are excluded from the GCCC program.

The Selby House Cafe is excluded from the GCCC program.


Join exclusive journeys hosted by Michael & Terri Klauber to the world's most resplendent food and wine destinations! Gulf Coast Connoisseur Club Trips are offered well in advance to give ample time for your future planning. We have traveled to South Africa, Italy, Spain, France and so many more great places!

  • Gulf Coast Connoisseur Club Journeys will always be priced at or below published rates, but never higher.
  • Travel with like-minded individuals on these exclusive departures.
  • Enjoy a welcome cocktail party to meet your fellow travelers.
  • A hosted dinner will be offered during one night of the trip with the Klaubers.
  • On many occasions, optional shore events are offered as an option that only our group is invited to join.
  • Special global relationships that the Klaubers have formed over the years will allow you privileged access opportunities.
  • Trips are offered well in advance to give ample time for your future planning.

Join Terri & Michael Klauber and the GCCC for an 8-night safari experience in Botswana & South Africa

This 8-night safari-intensive itinerary begins in Johannesburg, South Africa on July 6, 2021 with an overnight at the InterContinental Hotel. The following morning, we aim directly for the bush and our 3-night safari experience at Mashatu Game Reserve in south-eastern Botswana, where we will be introduced a new safari location and experience. Our time at Mashatu Lodge will be followed by a 4-night Londolozi Founders Camp stay where we will reconnect with the Londolozi team we know & love.

This Gulf Coast Connoisseur Club safari experience is limited to only 20 travelers on this unique itinerary! With the group size being limited, the Gulf Coast Connoisseur Club will be presenting this amazing itinerary to guests who have been on safari with the GCCC in the past.

Participating Locations

Founded on April 27, 1987, the celebrated Michael’s On East restaurant takes fine dining to another level, offering award-winning cuisine and outstanding service, in an exceptional 1940s supper club atmosphere. Michael’s On East is one of only a handful of restaurants in the nation to be inducted into the Nation’s Restaurant News Fine Dining Hall of Fame, considered the Oscars of the restaurant industry, and received their 30th consecutive AAA Four-Diamond Award in 2020. U.S. Airways Magazine also selected Michael’s On East as an "East Coast Icon", in good company with the ‘21 Club' in New York City.

Michael’s Wine Cellar hosts more than 1,000 international estate and domaine-bottled wines with specialized selections from France, South Africa, Italy, Spain, California, Oregon, Chile, Argentina, Australia and New Zealand. Amongst the hundreds of wines from all major wine regions around the world, of note are 200 estate and domaine-bottled wines under $20 as well as collectable vintages and rare Bordeaux wines.

Sarasota’s premier caterer, the Michael’s On East team has been creating memorable culinary experiences for nearly 30 years, from candlelit dinners for two to dazzling receptions for hundreds held at any venue. Your wedding guests will be impressed by the fine cuisine and unsurpassed service offered in Sarasota’s only AAA Four Diamond Award restaurant, candlelight wine cellar and timeless ballroom with its adjacent glass-covered atrium on- premise in Midtown Plaza.



When visiting our Wine Cellar or dining at Michael's on East, a staff member will be more than happy to get you signed up! Otherwise, head over to our signup page here!

When can I redeem my points?

Every time you reach 250 points, we automatically place a $25 Reward on your account to use for your next purchase or visit!

Why did my point balance go down?

When you’ve reached 250 points, it is automatically transferred into a reward!

$25 = 250 points
$50 = 500 points
$75 = 750 points
$100 - 1000 points

Your rewards or points do not expire as long as your account remains active.  You can use up to $100 in the restaurant or up to $50 in the wine cellar.


Connoisseur Club points will not be awarded on the value of Connoisseur Club gift cards, Michael's On East/Michael’s Wine Cellar gift cards, complimentary gift certificates, and Costco gift cards.  Points are only awarded on the balance of purchases before tax and gratuity and after any award redemptions.


We will send you an email, wishing you the best on your special day and give you 100 bonus points for coming in and celebrating with us!


Email alerts help to keep track of your redeemed points and purchases


Nope! There are no membership fees and no sign-up fees!


No need to worry, if the system can’t find you, you will get a text to complete your profile.  After entering your name and email, the new system will connect the number to your existing account by matching the email address.


Individual transactions must be at least $10, excluding tax and tip. Points do not expire as long as the account is in active status. Only the member paying the check may be credited with points. No credit/refund may be given for any unused portion of a reward level. For example, if a member wishes to use a $25 reward towards a $20 transaction, no further credit will be issued to the member for the unused portion of the reward.

No points may be given on the value of Costco gift cards, paper gift certificates, Connoisseur Club gift cards or Michael’s On East gift cards. Points will ONLY be given on the balance of the bill (before tax and gratuity).

Michael’s On East - Maximum reward $100 per visit.

Michael’s Wine Cellar - Maximum reward $50 per visit.

Michael’s On East Catering – Earn 1 point for every $5 spent on food & beverage*

The Selby House Cafe is excluded from the GCCC program.

Michael's at Home pickup & delivery orders are excluded from the GCCC program.

*To qualify for points on catered functions or private party functions held in the restaurant dining rooms, you must be an active Connoisseur Club member prior to booking the party or event. Any private function held in the restaurant with a party of 12 or more persons is considered a catered event. Reward points are NOT valid towards deposits or towards payment in full for catering or private party events. Note: You must be at least 18 years of age in order to participate. Points have no cash value. By completing the membership application, you agree to be bound by the terms and provisions of the Gulf Coast Connoisseur Card program, all of which terms and provisions are subject to change.

1283 S. Tamiami Trail
Sarasota, FL 34239
1212 East Ave. S.
Sarasota, FL 34239
1259 S. Tamiami Trail
Sarasota, FL 34239